Janine Ford -

Blog posts

Article

The power of sticky music: How brands can leverage sound when advertising on TikTok

Anyone who’s spent any time on TikTok will know just how integral music is to the platform. Sound isn’t just an afterthought on TikTok; it’s fundam ...

Janine Ford

352

Article

Beyond teen entertainment: How TikTok is generating creative examples of native advertising

A large number of brands today are taking advantage of TikTok, the fastest-growing social media platform, as an effective marketing tool. With the ...

Janine Ford

264

Article

TikTom Native Ads Best Practices & Tips

Global brands are recognizing the importance of TikTok as a key way to engage with young audiences, encourage user-generated content and partner wi ...

Janine Ford

146

Article

Don’t Make Ads. Make TikToks': A guide to native advertising on the mega-popular platform

TikTok is a force to be reckoned with. According to TechCrunch, TikTok was the most downloaded app worldwide in Q1 2022. And according to NYU Profe ...

Janine Ford

109

Article

How emotional storytelling drives performance in native advertising

Axel Springer Brand Studios was charged with turning CBD startup Vaay into Europe’s biggest cannabis brand within just twelve months. It exceeded i ...

Janine Ford

112

Article

How do you measure campaign success? (And why it’s crucial that you do)

When it comes to measuring the success of a native advertising campaign, people often don’t understand the metrics they’re using and sometimes even ...

Janine Ford

151