Jenni Baker

Jenni Baker is the Senior Editor at The Drum, where she leads the branded content division and champions editorial innovation. She collaborates with leading global brands to craft creative and impactful communications, blending editorial expertise with marketing insight. Jenni’s leadership shines through her ability to host engaging panels, develop immersive articles, and design standout campaigns that resonate in a competitive market. Her career reflects a deep passion for storytelling and industry connection, with experience in hosting, writing, and campaign strategy. Jenni is committed to transforming B2B content into engaging narratives, elevating brand stories beyond the ordinary and making a meaningful impact in business communication.