Joél Leon

Joél Leon is a Creative Director at The New York Times’ T Brand Studios, where he shapes compelling stories at the intersection of culture, ideas, and impact. A writer and storyteller, he brings a nuanced, forward-looking perspective to every project, drawing on his experience speaking on stages and in publications that reach global audiences. He is the author of the 2025 Gotham Book Prize–nominated “Everything and Nothing At Once: A Black Man's Reimagined Soundtrack For the Future,” a work that reflects his commitment to reimagining narratives about Black identity and the future. Joél’s work has been featured on the TED stage, in The New York Times, MoMA, The Boston Globe, ABC News, and other outlets, and he is currently represented by Folio Literary.