Jonas Waaben

Jonas Waaben is the founder, owner, and creative director of the advertising agency Campfire & Co, where he shapes the creative vision and overall direction of the agency’s work. An experienced presenter, he is known for combining strategic insight with a strong creative perspective, making complex ideas accessible and engaging. Over the course of his career, Jonas has expanded his impact beyond agency leadership into teaching and industry evaluation. He serves as an external lecturer in copywriting at the Danish School of Advertising and teaches strategic planning at Aarhus University, bringing real-world experience into the classroom. In addition, he is frequently invited to sit on juries, a responsibility that underscores the industry’s trust in his judgment and his commitment to high creative standards.