VP, Marketing Solutions, The Guardian US
Joyce Parente is an integrated marketing professional. In her role as Vice-President Marketing Solutions for the Guardian US, she leads a team responsible for supporting business and purpose-driven partnerships with creative marketing strategy, event planning, speaker thought leadership, research and data analysis, and public relations.
Parente has a deep expertise in branded content development across all screens incorporating custom social, video, data viz and rich media in categories such as tech, automotive, telecom, entertainment, pharmaceutical, travel, apparel, CPG, and more.
An insights-driven marketer, Parente also possesses an intimate knowledge of the consumer landscape—behavior motivators, preferred media usage and overall mindset—informed by numerous proprietary research projects she has spearheaded combined with an always on curiosity about the industry at large.
Before joining the Guardian US, Parente’s career stops included time in leadership positions at top media brands including G/O Media, Rolling Stone, Men's Health, National Geographic, The Source, Complex Media and Playboy.
She is a graduate of Bard College, in Annandale-on-Hudson, New York. Parente resides in Long Island City, Queens, New York (next to the famous Pepsi sign!) with her husband Mark and good dog Ersha.