Lexi Jarman

Global Head of Creative Strategy at Financial Times

Lexi Jarman is a Creative Strategist at the Financial Times, where she helps leading brands connect with audiences through smart, engaging content. Having moved from sales into strategy, she now focuses on shaping ideas that resonate, ensuring every campaign is both commercially effective and creatively distinctive. Over the course of her career, Lexi has partnered with countless blue-chip companies to drive high engagement through high-quality, compelling storytelling. Her curiosity about emerging tools has led her to develop a particular interest in how AI can become an effective part of the creative process, enhancing both insight and execution. This blend of commercial understanding, strategic thinking, and enthusiasm for innovation underpins her work with clients across the Financial Times portfolio.