Lexi Novak

With more than 15 years of experience building brand equity for global partners like Dunkin’ and L’oréal, Lexi Novak is an award-winning creative leader specializing in insight-led, viral campaigns. Currently serving as Vice President Creative Director at Betches Media, she oversees integrated marketing and creative content that achieves massive full-funnel performance. Having spearheaded the vision behind some of the most culturally relevant campaigns in the "chronically online" space, she offers a unique perspective on merging internet-first humor with scalable business growth.