Louca Efthemi

Louca is the Head of Creative Studio within Brand and Corporate Affairs at Aviva, where they lead a multidisciplinary team focused on delivering impactful creative design and strategy for the company’s key corporate campaigns. As the founder of Aviva’s first in-house studio for corporate communications, Louca combines a passion for purposeful creativity with operational excellence, consistently turning complex ideas into bold, engaging experiences that resonate across markets. Their leadership emphasizes innovation, engagement, and strengthening brand reputation. Throughout their career at Aviva, Louca has demonstrated vision and initiative by setting new standards for creative communications. By fostering a collaborative and forward-thinking environment, they have established the Creative Studio as an essential partner in shaping Aviva’s corporate narrative and brand presence.