Marta Candeias

Marta Candeias is the Branded Content Director at Bauer Media Audio Portugal, where she spearheads the strategy and delivery of integrated branded content campaigns. She combines creativity with a deep understanding of audience engagement to build authentic connections between brands and listeners. Marta leads her teams with a focus on innovation and impact, ensuring that each campaign resonates across multiple platforms and drives meaningful results. Her professional journey began at PwC, where she developed a solid analytical and business acumen. She then advanced her expertise at L’Oréal, specializing in consumer insights and digital strategy. Marta has held key leadership roles at Grupo Impresa/SIC, managing branded content operations and commercial partnerships, and launching the company’s talent management division, Atelier Talentos. In 2023, she took on the role of Project Lead for Tribeca Festival Lisboa, successfully coordinating a multidisciplinary team to deliver a landmark cultural event that blended creativity, entertainment, and brand storytelling.