Matt Butts

Head of Marketing Science, Samsung Ads Europe

Matt Butts is Head of Marketing Science at Samsung Ads Europe. He leads a client-facing ad measurement & insights team helping brands and agencies make smarter decisions in the fast-moving world of CTV, underpinned by Samsung's unmatched first-party ACR dataset & best-in-class measurement solutions.

With over a decade of measurement leadership across multiple regions, Matt has built and scaled measurement capabilities and learning frameworks for brands spanning the US, EMEA, and JAPAC, with major contributions at Viacom, Pandora/SirusXM, Spotify, and WeTransfer prior to Samsung Ads.

Additionally, Matt has been a regular voice at industry events and panels including IAB Europe, MAD//Fest, and OMR. He has also hosted webinars and masterclasses focused on measurement fundamentals, best practices and thought leadership, especially for emerging channels.