Maureen Ifada

Maureen Ifada is the Marketing Director of FrieslandCampina WAMCO, where she leads brand, channel, and shopper strategies with a strong blend of commercial acumen and technical expertise. Known for her strategic mindset and passion for innovation, she translates business objectives into impactful marketing initiatives that drive retail and shopper conversion, digital transformation, and sustainable growth. Maureen began her career in the Consumer Marketing Department as a Management Trainee in 2003 and progressed steadily to join the management team in February 2024. She has previously served as Head of Channel & Category Development and Head of Shopper Marketing, shaping comprehensive strategies and visibility programs across Sub-Saharan Africa. She holds a B.Sc. in Business Administration, an MBA from Edinburgh Business School, and a Professional Diploma in Marketing, and is a Fellow of both the National Institute of Marketing of Nigeria and The Institute of Management Consultants, as well as a certified Management Consultant.