Mia Lasić

Mia Lasic is an accomplished marketing leader in the banking industry, bringing deep expertise across marketing, communications, and digital business. As Director of Marketing, Corporate Communications & Digital Sales at Addiko Bank Croatia, she oversees strategic initiatives that strengthen the bank’s brand, enhance customer engagement, and drive digital growth. Colleagues know her for combining clear business focus with a creative, human approach.

Over the course of her career, Mia has built a broad track record in marketing and communications roles within banking, consistently working at the intersection of brand, customer experience, and digital channels. A musician at heart and a marketer by profession, she brings both analytical rigor and artistic sensibility to her work, helping translate complex ideas into messages and experiences that resonate with diverse audiences.