Paul Riismandel

Paul Riismandel is the President of Signal Hill Insights, a leading audio-first research company, where he oversees one of the largest audience insights programs in digital audio and podcasting. He leads advertising effectiveness research for top podcast publishers and steers the industry’s most comprehensive, longest-running solution for measuring the impact of branded podcasts. His work focuses on helping brands and publishers understand why podcasting works and how to harness it more effectively. Paul has been researching and explaining the power of podcasts and podcast advertising since the earliest days of the medium. He joined Midroll Media in its first year, where he helped educate the advertising community on the unique value of podcasts. Later, as Senior Director of Insights at Stitcher, acquired by SiriusXM, he built a podcast ad effectiveness strategy and reported on hundreds of campaigns, sharing those learnings widely across the industry.