Raquel Bubar
Managing Director, T Brand Studio International at The New York Times
Raquel Bubar is a London-based leader who oversees all creative partnerships for New York Times Advertising across EMEA and APAC. Renowned for her bold, inspiring approach to branded content, she has played a pivotal role in expanding the NYT’s international advertising presence. Raquel’s expertise in creative storytelling has driven award-winning campaigns for global brands such as L’Oreal, Birkenstock, UBS, and Cartier. Her leadership has earned her the title of “Marketer of the Year” by the Native Advertising Institute in 2025, while her team—spanning London, Paris, and Singapore—has been recognized by the Muse Creative Awards, Signal Awards, Digiday Awards, World Media Awards, and The Drum Awards.
Before joining The New York Times, Raquel led public relations and social media campaigns at Edelman in New York and Washington, D.C. She holds an M.A. from the London School of Economics and Political Science and a B.A. in History and Psychology from Brandeis University. Originally from Washington, D.C., Raquel now calls London home, where she lives with her husband and son.
