Managing Director, T Brand Studio International, The New York Times
Raquel Bubar leads the international arm of T Brand, the branded content studio in The New York Times Advertising department. T Brand Studio International spans offices in London, Paris and Singapore. Born in 2015 to represent the NYT’s international push into global creative partnerships, Raquel has built its reputation for high-quality branded content around the world. Raquel heads up a creative, strategic and insights-based team of creative strategists, designers, editors, project managers, technologists and audience development experts who tell impactful stories for a global audience who wants to engage with the world. The team has achieved international recognition and awards for its innovative and creative campaigns, particularly for partners including UBS, Philips, Rimowa, Pomellato, Unilever and Cartier.
Raquel has been a judge and co-chair of the World Media Awards and Native Advertising Awards, in addition to being a speaker at both events. She has also spoken at IAA-U.K., IAB-Madrid, City Nation Place, nextMedia.Hamburg, VideoWeek London and AdWeek London. Raquel first joined The New York Times in the New York headquarters before relocating to London to launch creative operations in Europe and Asia. Prior to T Brand Studio, Raquel led digital public relations and social media campaigns at Edelman, based in Washington, D.C. and New York. She has a M.A. from the London School of Economics and Political Science, and a B.A. in History and Psychology from Brandeis University. She is from Washington, DC and now lives in London with her husband and son.