Ria Vaahto

Ria Vaahto is Business Manager of native advertising at Sanoma Media Finland, the country’s largest media company. A former journalist turned native advertising specialist, she oversees the native portfolio and focuses on developing new and innovative products that help clients tell their stories effectively in the native space. Ria’s career has taken her through multiple sides of content, from editorial work to commercial content production. This broad experience has given her a sharp understanding of how essential storytelling is to people and to brands alike. Drawing on this background, she brings both strategic insight and practical know-how to her work, ensuring that native solutions serve client needs while staying true to the power of compelling stories.