Sara Badler

Sara Badler is the chief advertising officer, North America, at the Guardian. She is responsible for driving advertising revenue growth, fostering strong client relationships, and leading a high-performing sales team, including marketing, programmatic, and ad operations.

She was previously at Morning Brew, where she served as chief commercial officer, and prior to that, as chief revenue officer of enterprise advertising and partnerships at Dotdash Meredith.

Her career also includes serving as head of programmatic revenue and strategy at The New York Times, as well as similar roles at Hearst magazines and Forbes. Badler is the recipient of industry awards from Women In Media, 2024; AdExchanger Aware, 2024; Media All Stars 2023; Top Media in Women, 2021; and the Cynopsis Award, 2019.

She is a member of the Ad Council Leadership Council, Adelaide board of advisors, and AdExchanger board of advisors.
Badler holds a Bachelor of Arts degree in American Studies from Dickinson College in Pennsylvania.