Shanika Hillocks

Shanika Hillocks is the founder of Shanika Hillocks Inc., a boutique brand strategy and integrated marketing consultancy specializing in hospitality, culture, and consumer brands. With over a decade of experience, she partners with brands to build culturally resonant campaigns across strategy, communications, and branded content. Past clients and partners include Ama at The Atlas, Hennessy, Walmart, Mielle, and Condé Nast Traveler.

Shanika brings a multi-pronged perspective to the branded content conversation: as a strategist who architects from the inside, as a producer who has built events, and cultural experiences from the ground up, and as on-camera talent who understands both sides of the aisle. Her work sits at the intersection of brand storytelling, social strategy, and community, making her a practitioner, not just a commentator, on how content moves through culture.