Silvana Mrvelj

With over two decades of experience in media, creative, and digital strategy, this expert is known for building award-winning content that connects, informs, and inspires. Renowned for leading editorial and creative teams, they specialize in crafting storytelling-driven strategies that blend creativity, innovation, and measurable results—helping brands grow through authentic communication and purposeful content. Their career spans leadership roles at Croatia’s top media outlets, including Večernji list, Jutarnji list, and 24sata, as well as serving as Editor-in-Chief for lifestyle magazines such as Vita, Doktor u kući, Anti-age, Teen, and Delicije. As a pioneer of native advertising in the CEE region, they have developed acclaimed branded content campaigns recognized by the Native Advertising Institute, MIXX Awards, and SoMo Borac. Their agency-side experience at Croatia’s largest media agency further deepened their expertise in media strategy, branded storytelling, and creative business growth.