Silvia Rogar

Silvia Rogar leads G.lab, Editora Globo’s branded content studio, where she brings together a multidisciplinary team of journalists, designers, and digital creators. With a keen eye for storytelling and a strategic mindset, she oversees the development of innovative content solutions that connect brands with audiences across platforms. Her leadership blends editorial rigor with creative vision, making her a trusted partner for clients and colleagues alike. Over the course of more than 25 years, Silvia has built a distinguished career in content creation and communication strategy. She began as an economics and hard news journalist at major Brazilian publications such as O Globo and Veja, before spending nearly a decade at Vogue Brazil, rising from deputy editor to editor-in-chief. She has directed content at Restoque Fashion Group (now Veste), led editorial projects for JHSF Group, and headed the in-house agency at Natura Group. Silvia also holds a Master’s degree in Fashion from Central Saint Martins College in London, supported by a Chevening Scholarship.