Sofia de Sousa

As Creative Director at Medialivre Boost Solutions, she spearheads branded content, strategy, and brand storytelling, leading innovative campaigns and events across the company’s diverse platforms. Her expertise centers on creating meaningful connections between brands and audiences through relevant, engaging content that resonates with readers, users, and viewers alike. Her career began with a degree in Graphic Arts and a passion for brand storytelling. She played a key role in founding the Customer Publishing department at Grupo Impresa, managing content projects for various clients from 1999 to 2011. Later, at Global Media Group, she launched and directed the BrandStory Department, progressing from Art Director to department head and overseeing projects across digital, print, radio, and live events. Outside work, she continually seeks fresh, creative ways to bring brands and people closer—a pursuit that keeps her inspired every day.