Sofia Machline

Sofia Machline is a Senior Principal Product Manager at Hearst Magazines, where she focuses on building innovative advertising products powered by AI. Her work centers on new ad formats and advancing automation, personalization, and measurement across Hearst’s ad ecosystem.

She spearheaded the development of Pulse, an AI-powered native commerce ad that dynamically matches products to editorial content, connecting advertiser goals with real-time user intent and driving stronger mid-funnel performance.

Prior to Hearst, Sofia led MarTech solutions within at Amazon Ads, building large-scale marketing automation and measurement systems across global markets.