Suzanna Chaplin

Suzanna Chaplin is a seasoned performance marketing expert and the Founder of esbconnect and Optivo.digital. She leads innovative acquisition and retention strategies for consumer-facing brands, leveraging nearly two decades of hands-on experience in email marketing, CRM, and digital growth. Suzanna’s strategic insight and practical execution help brands maximize customer lifetime value and drive sustainable revenue growth. Throughout her career, Suzanna has built a strong foundation in digital marketing, focusing on performance and customer relationship management. Her expertise spans a broad range of marketing disciplines, reflecting a steady progression toward leadership roles where she combines deep industry knowledge with a passion for delivering measurable results.