Tobias Waldefeldt Lindner
Head of Creative Concept at Schibsted Brand Studio
With a background as reporter, editor and head of 30+ employees at the entertainment department of Scandinavia's largest news site Aftonbladet, Tobias Waldefeldt Lindner loves storytelling, ideation and content that engage.
Today, Tobias is leading the concept team within Schibsted Brand Studio, focusing on strategy and conceptual ideas for Schibsted's clients. His team is working both with the top tier clients and developing proactive concepts to new clients.
Focus is always on the sweet spot: Content that the users on Schibsted's platforms wish to consume AND content that generates effects for the client.
In other words: the magic of native advertising.