Understanding Branded Content
As AI continues to develop, algorithms change how they work, and branded content teams grapple with how to remain effective amongst rising costs, there’s a real need to understand the current state of the industry.
This annual report, based on responses from over 75 studios, provides the opportunity to do just that. Download it now to read more about:
- The growth figures in branded content 2026
- The impact of AI on workflows
- The distribution of content and platform types
- Global differences between studios
- Opportunities and concerns
- The comparison between 2026 and 2018
Why are these findings relevant?
The rate of change in the industry is rapid, and especially with the developments in AI, it can be difficult to get a full overview of where the industry currently stands. Creating this report based on the voices of those operating within the industry creates a full and comprehensive view of what is actually happening.
Struggling with AI and wondering if others are?
Experiencing changes in your numbers and unsure if they’re normal?
What to understand if anyone else has the same format struggles?
Just feeling nosy about the current landscape?
For all these and more, downloading the report will provide you with the only detailed look into branded content and native advertising for 2026. The data is not available anywhere else.
Every year this survey gives us the clear picture of where branded content and native advertising are really heading. This edition tells a confidence story: the industry is growing, demand is broadening, and studios are experimenting with AI while keeping human creativity at the centre of what they sell”. - Jesper Laursen, Founder of the Native Advertising Institute
NB. Free instant access if you are a NAI+ Member and logged in.