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How to Use Data to Grow a Branded Podcast
Jonas Woost
Creators of branded podcasts have a wealth of data at their disposal to make the best editorial and marketing decisions. But what numbers should I pay attention to in order to help me grow the success of my show? How can I identify actionable insights in the data? And what numbers should I share with my clients?
This session explores the key metrics that everyone in branded podcasting needs to pay attention to.
Key takeaways include:
- What are the best KPIs to measure success
- How the downloads are an imperfect measure of success
- Understand how data can help you make better marketing decisions
- Interpret listener feedback to make the best editorial decisions
