Upcoming webinar

How native advertising can literally save lives

With Nora Vanderschrick, Head of Native, Creative & Strategy at DPG Media
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Native advertising is a close cousin to journalism. Learn how it can have real world impact - while still driving tangible business results for the advertisers.

Native advertising and branded content are powerful vehicles for actually changing minds - effecting positive real-world change is not mutually exclusive of paid-for advertising efforts.

In this webinar, Nora Vanderschrick, Head of Native, Creative & Strategy at DPG Media, takes us through an award-winning campaign that fused independent journalism and promotional content to champion a noble cause - the safety of cyclists. It had a profound impact not only on the audience and Belgian society, but also on the business and bottom line for both DPG Media and the client. 

What you can expect from this webinar:

  • Learn how to win a client with a project that actually does a greater good
  • See how DPG Media balanced the needs of the client with those of the Belgian public 
  • Get inspired by an extraordinarily creative multi-channel campaign

Meet the speakers

We promise that you will be in great company

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Nora Vanderschrick

Head of native, creative & strategy at DPG media

With over a decade of experience at DPG Media, Belgium’s largest media company, she currently leads the Creative & Strategy department, overseeing initiatives across radio, TV, online, and print. Her expertise lies in native advertising, where she inspires teams to craft campaigns that both engage audiences and deliver value for advertisers. She is known for driving innovation, fostering business growth, and implementing thoughtful pricing and evaluation models that support sustainable success. Her career began at The Persgroep Publishing, where she steadily advanced through roles of increasing responsibility. Following the 2018 merger of de Persgroep Advertising with MEDIALAAN, her remit expanded to include strategic leadership across multiple media platforms. Throughout her journey, she has remained passionate about uniting the goals of publishing brands and advertisers, always striving to entertain, educate, and inform audiences while championing creative excellence.

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