A story of employer branding and native advertising in perfect harmony
In today’s competitive business landscape, attracting and retaining top talent is more critical than ever. Employer branding plays a pivotal role in this endeavour, and to harness its full potential we have to be creative.
So what to do?
Mikaela Folkestad, the CEO of Schibsted Partnerstudio in Norway, has some interesting insights to share on this topic.
In this webinar, she will explore the dynamic synergy between employer branding and native advertising, and show how these two pillars combine to create a powerful force.
We promise that you will be in great company
Mikaela Folkestad is the CEO of one of Norway's largest content studios Schibsted Partnerstudio. She has previously worked within business and product development and tech in Partnerstudio, and brand management in Orkla.
Moreover, Mikaela was named 'Marketer of the Year' at the global Native Advertising Awards 2024'
Erin oversees content strategy and insights at Nativo, working with some of the largest and best-known brands across healthcare, CPG, travel, finance, B2B, tech and more. An insights evangelist, she has pioneered many of the company's insights solutions and processes. Erin distills the most important learnings from over a decade of experience in content production and creative strategy into clear, actionable guidance that helps brands get ahead in the era of branded content.
Fill in the blanks and you are good to go
