Upcoming webinar

The Next Wave of Audio: Reinventing Branded Podcasts for 2026

Inside tactics from mainstream shows that brands can borrow to shape how they tell stories, build audiences and stay heard
- UTC+1

The Next Wave of Audio: Reinventing Branded Podcasts for 2026

Inside tactics from mainstream shows that brands can borrow to shape how they tell stories, build audiences and stay heard

In 2025, branded podcasts have to do a lot to stand out. From big-name publishers to indie creators, everyone’s fighting for attention, and audiences are more selective than ever. And this is true for 2026 too.


Join Hannah Southern, Commercial Lead at Podcast Discovery, for an hour of insight, inspiration and practical takeaways.  Drawing from real examples across leading podcast networks, publishers, comedy hits, and branded shows that have broken into the mainstream, Hannah will explore what the most creative and successful podcasts are doing right now to hook listeners, grow communities, and build lasting brand equity through audio.


You’ll leave with a clearer idea of how to make your podcast feel essential to your audience, not just another piece of branded content in their feed.
 

 

What You’ll Learn

  • How the best shows innovating with storytelling, production, marketing and distribution tactics
  • How great podcasts build true connection and makes a show feel like a ritual or a community, and how branded content could do the same
  • What’s next for branded podcasts? How are AI, creative formats, and smarter use of data reshaping what audiences expect, and how can you stay ahead?

 

Who Should Attend


This webinar is tailored for:

  • Brand studio professionals, brand marketers and communications specialists looking for inspiration to cut through the noise.
  • Brands already podcasting who want to re-energise their format or grow audience impact.
  • Brand studios and brands that are exploring podcasts for the first time and want to understand what’s actually working in 2025.
     

Meet the speakers

We promise that you will be in great company

Expert

Person

Hannah Southern

Commercial Lead at Podcast Discovery

Hannah Southern is Commercial Lead at Podcast Discovery, the UK’s leading podcast marketing agency. She works with networks, publishers, indies, and production companies to grow audiences across all platforms - with clients including Crooked Media, Sky News, Crowd Network, and The Economist.

Previously Hannah was Head of Audience Development at Lower Street, she led growth for branded shows by brands such as BCG, Adobe, Fidelity, and Stanford University.

With 8+ years in marketing, communications and content strategy, Hannah specialises in helping podcasts find and engage niche audiences through targeted growth campaigns. She’s also held roles at Message Heard and Blue Goose, supporting global brands with audience-first storytelling and podcast strategy.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

Sign-up for the webinar now

Fill in the blanks and you are good to go