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NATIVE ADVERTISING AWARDS 2022
SHORTLIST

The Native Advertising Institute congratulates all of the shortlisted nominees.

All winners were announced on March 9th, 2022 at an online award ceremony. 


ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

  • BrandStudio24 - Media24
  • Ekstra Bladet Native Studio
  • Alma Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

  • Seznam Brand Studio
  • The Huddle Room
  • Bonnier News Brand Studio

Native Advertising Platform/Network of the Year

  • TAN, The Attention Network
  • Strossle Marketplace
  • Outbrain

Native Advertising Marketer of the Year

  • Andy Sitta, Seznam Brand Studio
  • Tim Clark, SAP
  • Eugene Manalo, The Huddle Room

Brand of the Year

  • The National Museum of Art, Oslo
  • Hyundai Motor
  • A1

STRATEGY

Best Native Advertising Strategy

Campaign: The Swedish Forest
Publisher/Agency: Schibsted Marketing Services AB and Tre Kronor Media Agency
Brand: Svenska Skogen

Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Most creative Native Advertising Campaign

Campaign: How Amedia used visuals and a new editorial tool to engage readers in The Battle of the Boroughs
Publisher/Agency: Amedia Innholdsbyrå and PHD
Brand: Extra/Coop Øst SA

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

Most effective Native Advertising Campaign

Campaign:TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Campaign: Going to the EURO
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: Use Solar, Save Money
Publisher/Agency: Outbrain
Brand: MVF

Best integrated Program (Omni-channel integration)

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand:Croatian Telecom

Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand: Folkspel

Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

Best Native Advertising Program B2B

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Campaign: American Metamorphosis Season
Publisher/Agency: Re:think, The Atlantic
Brand: Boston Consulting Group

Campaign: NI and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group, The Washington Post
Brand: NI

Best Native Advertising Program B2C

Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand:Folkspel

Campaign: Marriott and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group at The Washington Post
Brand: Marriott

Campaign: TENA breaks Taboo: “I  Will Be Me”
Publisher/Agency: Storybook and Publicis with Benjamin Media, Aller Media, Egmont Storyhouse and Mette Helena/Boom Agency
Brand: TENA/ESSITY

Best use of Native Advertising on a Small Budget

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency:
Ekstra Bladet and Make Sense
Brand:
D4

Campaign: Din Elon: "Your Elon Chef"
Publisher/Agency:
Bonnier News Brand Studio
Brand:
Din Elon

Campaign: Kids & Money
Publisher/Agency: Seznam Brand Studio, and SYMBIO
Brand: The Czech National Bank

Best Native Advertising User Activation Campaign

Campaign: Cheezee Tiktok Hashtag Challeng
Publisher/Agency: The Huddle Room
Brand: Magnolia Cheezee

Campaign: Thirst for Exercise
Publisher/Agency: Seznam Brand Studio and WMC | Grey
Brand: Rajec

Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

FORMAT

Best Use of Infographic

Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

Campaign: Vax Facts
Publisher/Agency: The Guardian Labs, The Guardian
Brand: Novavax

Campaign: The Smallest in the Family? The Greatest Science
Publisher/Agency: Czech News Center, a.s.
Brand: Hero Czech s.r.o. and Sunar

Best use of video

Campaign: Saving Ithaca’s Seas
Publisher/Agency: BBC StoryWorks, BBC Global News and Havas Media Germany
Brand: Hyundai Motor Europe

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

Best Research Project

Campaign: The Business Journals and Sandy Spring Bank
Publisher/Agency: ACBJ Research and ACBJ Content Studio
Brand: Sandy Spring Bank

Campaign: Flying Home for Christmas
Publisher/Agency: Ekstra Bladet
Brand: DAT (Danish Air Transportation)

Campaign: Fused Research in a Time of Data Confusion
Publisher/Agency: Hyper Buzzle and The Huddle Room
Brand: Fused Research

Best use of text

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

Campaign: The Most Beautiful Job in The World (SOS mom)
Publisher/Agency: 24sata
Brand: SOS Dječje selo Hrvatska

Best series of sponsored articles

Campaign: Art is Coming Home
Publisher/Agency: Amedia Innholdsbyrå and Trigger Oslo
Brand: National Museum of Art, Oslo

Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

Campaign: Heat Map of Future Job Skills
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: A1 Croatia

Best design

Campaign: Journey for Freedom
Publisher/Agency: Seznam Brand Studio
Brand: Heffron

Campaign: The Changing Roles of Caregiving
Publisher/Agency: Red Border by TIME
Brand: AARP

Campaign: Clean Waterways
Publisher/Agency: Morning Studio, South China Morning Post
Brand: HSBC Clean Waterways Programme

Best Series of Sponsored Videos

Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

Campaign: Digital Tryghed - Digital Safety
Publisher/Agency: TV 2 Branded Content, Drum CPH and OMD Media
Brand: Telenor NetSikker

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

CHANNEL

Best Use of Influencer

Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Benjamin Media, Aller Media, Egmont Storyhouse and Mette Helena/Boom Agency
Brand: TENA/ESSITY

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Campaign: Årets Anders/The Anders Award
Publisher/Agency: Berlingske Media, Anders Hemmingsen, and Nord DDB Copenhagen
Brand: McDonald's

Best Use of Facebook

Campaign: SIS Sessions
Publisher/Agency: The Huddle Room
Brand: Physiogel, Zuellig Pharma Corporation

Campaign: Dina Ögon, Your Eyes
Publisher/Agency: N365 Group
Brand: Bausch + Lomb

Campaign: Shape of You
Publisher/Agency: 24sata
Brand: Answear

Best Use of Print Media

Campaign: Bol.com & Billie
Publisher/Agency: Mediahuis and Billie Ads & Data Brand
Brand: Bol.com

Campaign: Valen Shopping Mall: "Palmbladet"
Publisher/Agency: Bonnier News Brand Studio
Brand: Valengallerian/Point Properties

Campaign: KPMG - The Sustainability Guide
Publisher/Agency: Roularta Brand Studio
Brand: KPMG

Best Use of AFP Broadcast

Campaign: Follow the Food Season 2
Publisher/Agency: BBC Storyworks and Ogilvy
Brand: Corteva Agriscience

Campaign: The Super Merchants
Publisher/Agency: Sanoma Media Finland, Hasan, Dagmar and Yellow Film
Brand: Kesko/K-Supermarket

Campaign: Alkohol & Samfund and Trygfonden
Publisher/Agency: TV 2 Branded Content, Drum CPH and PHD Media
Brand: Alkohol & Samfund and Trygfonden

Best Use of AFP Web TV

Campaign: Foodie’s Czechlist
Publisher/Agency: Seznam Brand Studio
Brand: CzechTourism

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Best Use of Online Media

Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: Life in Front of the Prison Bars
Publisher/Agency: Ekstra Bladet & Signifly
Brand: Kriminalforsorgen (The Danish Prison and Probation Service)

Best Use of Podcast

Campaign: The Delivery Room
Publisher/Agency: Mamamia Media Group
Brand: Elevit/Bayer Pharmaceuticals

Campaign: Project ARI
Publisher/Agency: Nova Podcasts and UM
Brand: Department of Social Services, Australia

Campaign: One Million Lives Saved - Now Volvo Wants to Save a Million More 
Publisher/Agency: Schibsted Partnerstudio and Mindshare
Brand: Volvo Car Norway

Best Use of YouTube

Campaign: Uppdrag Mat, Mission Food
Publisher/Agency: Schibsted Brand Studio
Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Best Use of Instagram

Campaign: Ugly as F*ck
Publisher/Agency: Into Kustannus
Brand: A-lehdet

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: Nina Masterclass
Publisher/Agency: DPG Media
Brand: DPG Media & Ici Paris XL