NATIVE ADVERTISING AWARDS 2022
SHORTLIST

All winners were announced on March 9th, 2022 at an online award ceremony. 

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

• BrandStudio24 - Media24
• Ekstra Bladet Native Studio
• Alma Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

• Seznam Brand Studio
• The Huddle Room
• Bonnier News Brand Studio

Native Advertising Platform/Network of the Year

• TAN, The Attention Network
• Strossle Marketplace
• Outbrain

Native Advertising Marketer of the Year

• Andy Sitta, Seznam Brand Studio
• Tim Clark, SAP
• Eugene Manalo, The Huddle Room

Brand of the Year

• The National Museum of Art, Oslo
• Hyundai Motor
• A1

STRATEGY

Best Native Advertising Strategy

Campaign: The Swedish Forest
Publisher/Agency: Schibsted Marketing Services AB and Tre Kronor Media Agency
Brand: Svenska Skogen

Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Most creative Native Advertising Campaign

Campaign: How Amedia used visuals and a new editorial tool to engage readers in The Battle of the Boroughs
Publisher/Agency: Amedia Innholdsbyrå and PHD
Brand: Extra/Coop Øst SA

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

Most effective Native Advertising Campaign

Campaign:TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Campaign: Going to the EURO
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: Use Solar, Save Money
Publisher/Agency: Outbrain
Brand: MVF

Best integrated Program (Omni-channel integration)

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand:Croatian Telecom

Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand: Folkspel

Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

Best Native Advertising Program B2B

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Campaign: American Metamorphosis Season
Publisher/Agency: Re:think, The Atlantic
Brand: Boston Consulting Group

Campaign: NI and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group, The Washington Post
Brand: NI

Best Native Advertising Program B2C

Campaign: Folkspel
Publisher/Agency: Bonnier News Brand Studio
Brand:Folkspel

Campaign: Marriott and WP Creative Group at The Washington Post
Publisher/Agency: WP Creative Group at The Washington Post
Brand: Marriott

Campaign: TENA breaks Taboo: “I  Will Be Me”
Publisher/Agency: Storybook and Publicis with Benjamin Media, Aller Media, Egmont Storyhouse and Mette Helena/Boom Agency
Brand: TENA/ESSITY

Best use of Native Advertising on a Small Budget

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Campaign: Din Elon: "Your Elon Chef"
Publisher/Agency: Bonnier News Brand Studio
Brand: Din Elon

Campaign: Kids & Money
Publisher/Agency: Seznam Brand Studio, and SYMBIO
Brand: The Czech National Bank

Best Native Advertising User Activation Campaign

Campaign: Cheezee Tiktok Hashtag Challeng
Publisher/Agency: The Huddle Room
Brand: Magnolia Cheezee

Campaign: Thirst for Exercise
Publisher/Agency: Seznam Brand Studio and WMC | Grey
Brand: Rajec

Campaign: I'm Wearing Culture
Publisher/Agency: Telegram Media Grupa
Brand: Zagreb’s Museum and Designer Outlet Croatia

FORMAT

Best Use of Infographic

Campaign: The Moon is Leaving Us
Publisher/Agency: Morning Studio, South China Morning
Brand: Audemars Piguet

Campaign: Vax Facts
Publisher/Agency: The Guardian Labs, The Guardian
Brand: Novavax

Campaign: The Smallest in the Family? The Greatest Science
Publisher/Agency: Czech News Center, a.s.
Brand: Hero Czech s.r.o. and Sunar

Best use of video

Campaign: Saving Ithaca’s Seas
Publisher/Agency: BBC StoryWorks, BBC Global News and Havas Media Germany
Brand: Hyundai Motor Europe

Campaign: 5G Unboxing
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: Croatian Telecom

Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

Best Research Project

Campaign: The Business Journals and Sandy Spring Bank
Publisher/Agency: ACBJ Research and ACBJ Content Studio
Brand: Sandy Spring Bank

Campaign: Flying Home for Christmas
Publisher/Agency: Ekstra Bladet
Brand: DAT (Danish Air Transportation)

Campaign: Fused Research in a Time of Data Confusion
Publisher/Agency: Hyper Buzzle and The Huddle Room
Brand: Fused Research

Best use of text

Campaign: Blow Away Complexity: How to B2B on Tabloid Media
Publisher/Agency: Ekstra Bladet and Make Sense
Brand: D4

Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

Campaign: The Most Beautiful Job in The World (SOS mom)
Publisher/Agency: 24sata
Brand: SOS Dječje selo Hrvatska

Best series of sponsored articles

Campaign: Art is Coming Home
Publisher/Agency: Amedia Innholdsbyrå and Trigger Oslo
Brand: National Museum of Art, Oslo

Campaign: An Innovative Multilingual Universe on Norway's Largest News Site
Publisher/Agency: Schibsted Partnerstudio, Mindshare, TRY and Vi er OSS
Brand: The Norwegian Directorate of Health, The directorate of integration and diversity (IMDi) and The Norwegian Institute of Public Health

Campaign: Heat Map of Future Job Skills
Publisher/Agency: C3 Croatia - 01 Content & Technology
Brand: A1 Croatia

Best design

Campaign: Journey for Freedom
Publisher/Agency: Seznam Brand Studio
Brand: Heffron

Campaign: The Changing Roles of Caregiving
Publisher/Agency: Red Border by TIME
Brand: AARP

Campaign: Clean Waterways
Publisher/Agency: Morning Studio, South China Morning Post
Brand: HSBC Clean Waterways Programme

Best Series of Sponsored Videos

Campaign: The Storytellers
Publisher/Agency: Aller Media Production and OTW
Brand: Storytel

Campaign: Digital Tryghed - Digital Safety
Publisher/Agency: TV 2 Branded Content, Drum CPH and OMD Media
Brand: Telenor NetSikker

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

CHANNEL

Best Use of Influencer

Campaign: TENA breaks Taboo: “I Will Be Me”
Publisher/Agency: Storybook and Publicis with Benjamin Media, Aller Media, Egmont Storyhouse and Mette Helena/Boom Agency
Brand: TENA/ESSITY

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Campaign: Årets Anders/The Anders Award
Publisher/Agency: Berlingske Media, Anders Hemmingsen, and Nord DDB Copenhagen
Brand: McDonald's

Best Use of Facebook

Campaign: SIS Sessions
Publisher/Agency: The Huddle Room
Brand: Physiogel, Zuellig Pharma Corporation

Campaign: Dina Ögon, Your Eyes
Publisher/Agency: N365 Group
Brand: Bausch + Lomb

Campaign: Shape of You
Publisher/Agency: 24sata
Brand: Answear

Best Use of Print Media

Campaign: Bol.com & Billie
Publisher/Agency: Mediahuis and Billie Ads & Data Brand
Brand: Bol.com

Campaign: Valen Shopping Mall: "Palmbladet"
Publisher/Agency: Bonnier News Brand Studio
Brand: Valengallerian/Point Properties

Campaign: KPMG - The Sustainability Guide
Publisher/Agency: Roularta Brand Studio
Brand: KPMG

Best Use of AFP Broadcast

Campaign: Follow the Food Season 2
Publisher/Agency: BBC Storyworks and Ogilvy
Brand: Corteva Agriscience

Campaign: The Super Merchants
Publisher/Agency: Sanoma Media Finland, Hasan, Dagmar and Yellow Film
Brand: Kesko/K-Supermarket

Campaign: Alkohol & Samfund and Trygfonden
Publisher/Agency: TV 2 Branded Content, Drum CPH and PHD Media
Brand: Alkohol & Samfund and Trygfonden

Best Use of AFP Web TV

Campaign: Foodie’s Czechlist
Publisher/Agency: Seznam Brand Studio
Brand: CzechTourism

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Best Use of Online Media

Campaign: Let the Dice Roll Remain Fun
Publisher/Agency: 24sata
Brand: Croatian Lottery

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: Life in Front of the Prison Bars
Publisher/Agency: Ekstra Bladet & Signifly
Brand: Kriminalforsorgen (The Danish Prison and Probation Service)

Best Use of Podcast

Campaign: The Delivery Room
Publisher/Agency: Mamamia Media Group
Brand: Elevit/Bayer Pharmaceuticals

Campaign: Project ARI
Publisher/Agency: Nova Podcasts and UM
Brand: Department of Social Services, Australia

Campaign: One Million Lives Saved - Now Volvo Wants to Save a Million More 
Publisher/Agency: Schibsted Partnerstudio and Mindshare
Brand: Volvo Car Norway

Best Use of YouTube

Campaign: Uppdrag Mat, Mission Food
Publisher/Agency: Schibsted Brand Studio
Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: TikTok Talent Show
Publisher/Agency: 24sata
Brand: A1 Croatia

Best Use of Instagram

Campaign: Ugly as F*ck
Publisher/Agency: Into Kustannus
Brand: A-lehdet

Campaign: Joonglaa
Publisher/Agency: Žurnal24
Brand: A1

Campaign: Nina Masterclass
Publisher/Agency: DPG Media
Brand: DPG Media & Ici Paris XL