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NATIVE ADVERTISING AWARDS 2023
SHORTLIST

The Native Advertising Institute congratulates all of the shortlisted nominees.

All winners will be announced on May 10th at 6.30 PM CEST, 2023 at an online award ceremony. 


ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

  • MINT 
  • Content Studio CNC
  • Delfi Brand Studio
  • Adspace Studio - Media24
  • Ekstra Bladet Brand Stories

Native Advertising Agency/Studio of the Year (over 20 employees)

  • Seznam Brand Studio
  • Schibsted Brand Studio
  • Bonnier News Brand Studio
  • The Huddle Room
  • BBC Storyworks

Native Advertising Platform/Network of the Year

  • HLN Geld
  • |related| smart native ad platform
  • Readpeak
  • Outbrain
  • Dianomi

Native Advertising Marketer of the Year

  • Andy Sitta, Seznam Brand Studio
  • Annie Granatstein, Marriott
  • Richard Pattinson, BBC StoryWorks

STRATEGY

Best Native Advertising Strategy

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: XL-Hjälpen
Publisher/Agency: Bonnier News Brand Studio
Brand: XL-BYGG

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: A Toy Storie
Publisher/Agency: Schibsted Partnerstudio
Brand: Kondomeriet AS

Most creative Native Advertising Campaign

Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL

Most effective Native Advertising Campaign

Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: How Schibsted helped protect the Rainforest
Publisher/Agency: Schibsted Norge and Schibsted Partnerstudio
Brand: Regnskogfondet

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: Spring Bake
Publisher/Agency: Immediate Media Co.
Brand: Mars

Best integrated Program (Omni-channel integration)

Campaign: ENI
Publisher/Agency: CairoRCS Studio 
Brand: ENI

Campaign: The Family FUNdamentals, with Stuff
Publisher/Agency: Stuff Content Studio
Brand: Pascall/ Mondelez: Mitchell Newton

Campaign: Case Danske - Let's talk about financial peace of mind
Publisher/Agency: Sanoma Media Finland
Brand: Danske Bank

Campaign: Freely and Actively through Austria
Publisher/Agency: Seznam Brand Studio
Brand: Österreich Werbung

Campaign: Don't be Scared of Being Scared
Publisher/Agency: COPE Content Performance Group
Brand: Lasea/ Schwabe Austria

Best Native Advertising Program B2B

Campaign: Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
Brand: Cisco

Campaign: Business briefs
Publisher/Agency: The Guardian US/The Guardian Labs
Brand: Amazon Web Services

Campaign: DHL: Connecting Stories
Publisher/Agency: Wavemaker Germany 
Brand: BBC Storyworks, DHL

Campaign: Ahead of the curve: Meta x Dagbladet Børsen
Publisher/Agency: Meta Denmark and Dagbladet Børsen
Brand: Meta

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Best Native Advertising Program B2C

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Campaign: In Pursuit of Wellness
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Myndstream

Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: ELPANT: Recycling that pays off
Publisher/Agency: Schibsted Partnerstudio and Dentsu
Brand: Elkjøp Norge

Best use of Native Advertising on a Small Budget

Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency:
Ekstra Bladet Brand Stories / Carat Denmark
Brand:
HBO Max

Campaign: Case SKiB – Mythbusting in two languages!
Publisher/Agency: Sanoma Media Finland and Staart Oy
Brand: SKiB

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Best Native Advertising User Activation Campaign

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency: Ekstra Bladet Brand Stories / Carat Denmark
Brand: HBO Max

Campaign: Velo Veilig Vlaanderen
Publisher/Agency: DPG Media
Brand: HLN and P&V

Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec

FORMAT

Best Use of Infographic

Campaign: ČEZ
Publisher/Agency: Czech News Center’s Content Studio
Brand: ČEZ

Campaign: Icon Forged in Steel: Royal Oak 50th Anniversary
Publisher/Agency: SCMP
Brand: Audemars Piguet

Campaign: Nyrstar - Battery Energy Storage System (BESS)
Publisher/Agency: Content Republic
Brand: Trustmedia

Campaign: Stop Wisting!
Publisher/Agency: Schibsted Partnerstudio
Brand: Greenpeace Norway

Campaign: Demystifying DeFi | Morning Studio x Cake DeFi
Publisher/Agency: SCMP
Brand: Cake DeFi

Best use of video

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Campaign: Hajper - Lets Get Hyped!
Publisher/Agency: Aftonbladet / Schibsted Brand Studio
Brand: Hajper

Campaign: Age of Change
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Terraformation

Campaign:  The New Rules of Sales
Publisher/Agency: Atlantic Re:think
Brand: Clari

Best Research Project

Campaign: The Power of Podcast
Publisher/Agency: Content Republic
Brand: Trustmedia

Campaign: Eye-tracking study
Publisher/Agency: Seznam Brand Studio & Mendel Univerzity in Brno (ETLab)

Best use of text

Campaign: Ronald McDonald House
Publisher/Agency: Bonnier News Brand Studio
Brand: McDonald's

Campaign: Lessons for life
Publisher/Agency: 24sata
Brand: UMFO (The Association of Companies for the Management of Pension Funds and Pension Insurance Companies)

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us

Campaign: Let's get fit
Publisher/Agency: 24sata
Brand: PIK Vrbovec

Best series of sponsored articles

Campaign: Put your savings to work
Publisher/Agency: Berlingske Media / WaveMaker
Brand: Nordea

Campaign: Common Ground
Publisher/Agency: Atlantic Re:think
Brand: Mastercard

Campaign: Zūdam Kokos
Publisher/Agency: Delfi Brand Studio
Brand: JSC

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: The Podcast: 'My Son Has a Demon' // Heartbeats x Danske Spil
Publisher/Agency: Heartbeats
Brand: Danske Spil

Best design

Campaign: Got You Covered
Publisher/Agency: Atlantic Re:think 
Brand: Ally

Campaign: Case DNA - A new phone, a new world
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA

Campaign:  Icon Forged in Steel: Royal Oak 50th Anniversary 
Publisher/Agency: Morning Studio
Brand: Audemars Piguet

Campaign: Blood Sisters
Publisher/Agency: Schibsted Partnerstudio / Schibsted Sales Service
Brand: Plan International Norway

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Best Series of Sponsored Videos

Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG

Campaign: In Pursuit of Wellness; The Art & Science of Living Well
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Global Wellness Institute

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On

Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL

CHANNEL

Best Use of Influencer

Campaign: ELLEN
Publisher/Agency: Aller Media Creative Studio
Brand: ELLEN

Campaign: Bringing the future of fitness home with Morten Hegseth and Mentra
Publisher/Agency: Schibsted Partnerstudio and Max Social
Brand: SATS Online

Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

Best Use of Facebook

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet

Best Use of Print Media

Campaign: Case DNA - First phones for tiny ducklings
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA

Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us

Campaign: De kerststerren (Christmas Stars) 
Publisher/Agency: Ads & Data - Brand Studio 
Brand: Bol.com

Campaign: Absa Money Makeover - Adspace Studio
Publisher/Agency: City Press and Adspace Studio
Brand: Absa Bank

Campaign: Standaard Boekhandel (SBH) - So much more than a bookstore
Publisher/Agency: Roularta Brand Studio
Brand: Standaard Boekhandel 

Best Use of AFP Broadcast

Campaign: Case Kesko - The starchefs of the Bocuse d'Or
Publisher/Agency: Sanoma Media Finland
Brand: Kesko

Campaign: Case Love it or List it
Publisher/Agency: Sanoma Media Finland
Brand: Nordea

Best Use of AFP Web TV

Campaign: Who cooks better?
Publisher/Agency:
24sata  
Brand: Tommy

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG

Best Use of Online Media

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec

Campaign: The Original Video Awards in Metaverse
Publisher/Agency: 24sata and Agency Bruketa&Žinić&Grey
Brand: 24sata

Campaign: Take 10 to Play 2022
Publisher/Agency: Immediate Media Co./Initiative
Brand: LEGO DUPLO

Campaign: The modern way to travel
Publisher/Agency: Aftonbladet / Schibsted Brand Studio
Brand: XXL

Best Use of Podcast

Campaign: New Insights: Start to Metaverse
Publisher/Agency: Content Republic, De Tijd | L’Echo
Brand: EY & De Tijd | L’Echo

Campaign: American Metamorphosis Season 4
Publisher/Agency: Atlantic Re:think
Brand: BCG

Campaign: How To Build A Human
Publisher/Agency: Mamamia Media Group
Brand: LEGO DUPLO

Campaign: Abu Dhabi Unwrapped: A Sonic Travel Guide
Publisher/Agency: BBC StoryWorks
Brand: Experience Abu Dhabi

Campaign: The Podcast: 'My Son Has a Demon'
Publisher/Agency: Heartbeats
Brand: Danske Spil

Best Use of YouTube

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Best Use of Instagram

Campaign: The Macallan Experience 
Publisher/Agency: Morning Studio 
Brand: The Macallan

Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Best Use of Native Advertising in Email

Campaign: Rubrique myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL