Native Advertising Awards 2023 Shortlist

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

• MINT 
• Content Studio CNC
• Delfi Brand Studio
• Adspace Studio - Media24
• Ekstra Bladet Brand Stories

Native Advertising Agency/Studio of the Year (over 20 employees)

• Seznam Brand Studio
• Schibsted Brand Studio
• Bonnier News Brand Studio
• The Huddle Room
• BBC Storyworks

Native Advertising Platform/Network of the Year

• HLN Geld
• |related| smart native ad platform
• Readpeak
• Outbrain
• Dianomi

Native Advertising Marketer of the Year

• Andy Sitta, Seznam Brand Studio
• Annie Granatstein, Marriott
• Richard Pattinson, BBC StoryWorks

STRATEGY

Best Native Advertising Strategy

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: XL-Hjälpen
Publisher/Agency: Bonnier News Brand Studio
Brand: XL-BYGG

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: A Toy Storie
Publisher/Agency: Schibsted Partnerstudio
Brand: Kondomeriet AS

Most creative Native Advertising Campaign

Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL

Most effective Native Advertising Campaign

Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: How Schibsted helped protect the Rainforest
Publisher/Agency: Schibsted Norge and Schibsted Partnerstudio
Brand: Regnskogfondet

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: Spring Bake
Publisher/Agency: Immediate Media Co.
Brand: Mars

Best integrated Program (Omni-channel integration)

Campaign: ENI
Publisher/Agency: CairoRCS Studio 
Brand: ENI

Campaign: The Family FUNdamentals, with Stuff
Publisher/Agency: Stuff Content Studio
Brand: Pascall/ Mondelez: Mitchell Newton

Campaign: Case Danske - Let's talk about financial peace of mind
Publisher/Agency: Sanoma Media Finland
Brand: Danske Bank

Campaign: Freely and Actively through Austria
Publisher/Agency: Seznam Brand Studio
Brand: Österreich Werbung

Campaign: Don't be Scared of Being Scared
Publisher/Agency: COPE Content Performance Group
Brand: Lasea/ Schwabe Austria

Best Native Advertising Program B2B

Campaign: Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
Brand: Cisco

Campaign: Business briefs
Publisher/Agency: The Guardian US/The Guardian Labs
Brand: Amazon Web Services

Campaign: DHL: Connecting Stories
Publisher/Agency: Wavemaker Germany 
Brand: BBC Storyworks, DHL

Campaign: Ahead of the curve: Meta x Dagbladet Børsen
Publisher/Agency: Meta Denmark and Dagbladet Børsen
Brand: Meta

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Best Native Advertising Program B2C

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy
 

Campaign: In Pursuit of Wellness
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Myndstream

Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: ELPANT: Recycling that pays off
Publisher/Agency: Schibsted Partnerstudio and Dentsu
Brand: Elkjøp Norge

Best use of Native Advertising on a Small Budget

Campaign: How Neptune Energy was saved by a pizza oven
Publisher/Agency: Schibsted Partnerstudio
Brand: Neptune Energy

Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency: Ekstra Bladet Brand Stories / Carat Denmark
Brand: HBO Max

Campaign: Case SKiB – Mythbusting in two languages!
Publisher/Agency: Sanoma Media Finland and Staart Oy
Brand: SKiB

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Best Native Advertising User Activation Campaign

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: How to Tame a Dragon on a Small Budget
Publisher/Agency: Ekstra Bladet Brand Stories / Carat Denmark
Brand: HBO Max

Campaign: Velo Veilig Vlaanderen
Publisher/Agency: DPG Media
Brand: HLN and P&V

Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec

FORMAT

Best Use of Infographic

Campaign: ČEZ
Publisher/Agency: Czech News Center’s Content Studio
Brand: ČEZ

Campaign: Icon Forged in Steel: Royal Oak 50th Anniversary
Publisher/Agency: SCMP
Brand: Audemars Piguet

Campaign: Nyrstar - Battery Energy Storage System (BESS)
Publisher/Agency: Content Republic
Brand: Trustmedia

Campaign: Stop Wisting!
Publisher/Agency: Schibsted Partnerstudio
Brand: Greenpeace Norway

Campaign: Demystifying DeFi | Morning Studio x Cake DeFi
Publisher/Agency: SCMP
Brand: Cake DeFi

Best use of video

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Campaign: Hajper - Lets Get Hyped!
Publisher/Agency: Aftonbladet / Schibsted Brand Studio
Brand: Hajper
 

Campaign: Age of Change
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Terraformation

Campaign:  The New Rules of Sales
Publisher/Agency: Atlantic Re:think
Brand: Clari

Best Research Project

Campaign: The Power of Podcast
Publisher/Agency: Content Republic
Brand: Trustmedia

Campaign: Eye-tracking study
Publisher/Agency: Seznam Brand Studio & Mendel Univerzity in Brno (ETLab)

Best use of text

Campaign: Ronald McDonald House
Publisher/Agency: Bonnier News Brand Studio
Brand: McDonald's

Campaign: Lessons for life
Publisher/Agency: 24sata
Brand: UMFO (The Association of Companies for the Management of Pension Funds and Pension Insurance Companies)

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us

Campaign: Let's get fit
Publisher/Agency: 24sata
Brand: PIK Vrbovec

Best series of sponsored articles

Campaign: Put your savings to work
Publisher/Agency: Berlingske Media / WaveMaker
Brand: Nordea

Campaign: Common Ground
Publisher/Agency: Atlantic Re:think
Brand: Mastercard

Campaign: Zūdam Kokos
Publisher/Agency: Delfi Brand Studio
Brand: JSC

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: The Podcast: 'My Son Has a Demon' // Heartbeats x Danske Spil
Publisher/Agency: Heartbeats
Brand: Danske Spil

Best design

Campaign: Got You Covered
Publisher/Agency: Atlantic Re:think 
Brand: Ally
 

Campaign: Case DNA - A new phone, a new world
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA

Campaign:  Icon Forged in Steel: Royal Oak 50th Anniversary 
Publisher/Agency: Morning Studio
Brand: Audemars Piguet

Campaign: Blood Sisters
Publisher/Agency: Schibsted Partnerstudio / Schibsted Sales Service
Brand: Plan International Norway

Campaign: Forbidden Zone
Publisher/Agency: Seznam Brand Studio
Brand: Voyo

Best Series of Sponsored Videos

Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG
 

Campaign: In Pursuit of Wellness; The Art & Science of Living Well
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Global Wellness Institute

Campaign: MEŠTAR // NewsBar // Addiko Bank
Publisher/Agency: NewsBar
Brand: Addiko Bank Croatia

Campaign: On Running Explainer Series
Publisher/Agency: The Explainer Studio at Vox Creative, Vox Media
Brand: On

Campaign: Hungry for Love
Publisher/Agency: Aller Media Creative Studio, Hänt.se and OTW
Brand: LIDL

CHANNEL

Best Use of Influencer

Campaign: ELLEN
Publisher/Agency: Aller Media Creative Studio
Brand: ELLEN

Campaign: Bringing the future of fitness home with Morten Hegseth and Mentra
Publisher/Agency: Schibsted Partnerstudio and Max Social
Brand: SATS Online

Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Campaign: Our World is Whiskey
Publisher/Agency: Seznam Brand Studio
Brand: Stará žitná myslivecká

Campaign: The Outsiders NFT
Publisher/Agency: 24sata and RZLT
Brand: NEAR Balkans

Best Use of Facebook

Campaign: The Green medal
Publisher/Agency: 24sata
Brand: Kaufland

Campaign: Unibet - Gameday med Glenn
Publisher/Agency: Bonnier News Brand Studio
Brand: Unibet

Best Use of Print Media

Campaign: Case DNA - First phones for tiny ducklings
Publisher/Agency: Sanoma Media Finland and Dagmar
Brand: DNA

Campaign: He Gets Us
Publisher/Agency: Christianity Today and CT Creative Studio
Brand: He Gets Us

Campaign: De kerststerren (Christmas Stars) 
Publisher/Agency: Ads & Data - Brand Studio 
Brand: Bol.com

Campaign: Absa Money Makeover - Adspace Studio
Publisher/Agency: City Press and Adspace Studio
Brand: Absa Bank

Campaign: Standaard Boekhandel (SBH) - So much more than a bookstore
Publisher/Agency: Roularta Brand Studio
Brand: Standaard Boekhandel 

Best Use of AFP Broadcast

Campaign: Case Kesko - The starchefs of the Bocuse d'Or
Publisher/Agency: Sanoma Media Finland
Brand: Kesko

Campaign: Case Love it or List it
Publisher/Agency: Sanoma Media Finland
Brand: Nordea

Best Use of AFP Web TV

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Campaign: Passes & Chargers
Publisher/Agency: Seznam Brand Studio
Brand: Hyundai

Campaign: IG Börssnack
Publisher/Agency: Bonnier News Brand Studio
Brand: IG

Best Use of Online Media

Campaign: Little Chef
Publisher/Agency: 24sata
Brand: Lidl

Campaign: Born to Move
Publisher/Agency: Seznam Brand Studio
Brand: Rajec

Campaign: The Original Video Awards in Metaverse
Publisher/Agency: 24sata and Agency Bruketa&Žinić&Grey
Brand: 24sata

Campaign: Take 10 to Play 2022
Publisher/Agency: Immediate Media Co./Initiative
Brand: LEGO DUPLO
 

Campaign: The modern way to travel
Publisher/Agency: Aftonbladet / Schibsted Brand Studio
Brand: XXL

Best Use of Podcast

Campaign: New Insights: Start to Metaverse
Publisher/Agency: Content Republic, De Tijd | L’Echo
Brand: EY & De Tijd | L’Echo

Campaign: American Metamorphosis Season 4
Publisher/Agency: Atlantic Re:think
Brand: BCG

Campaign: How To Build A Human
Publisher/Agency: Mamamia Media Group
Brand: LEGO DUPLO

Campaign: Abu Dhabi Unwrapped: A Sonic Travel Guide
Publisher/Agency: BBC StoryWorks
Brand: Experience Abu Dhabi

Campaign: The Podcast: 'My Son Has a Demon'
Publisher/Agency: Heartbeats
Brand: Danske Spil

Best Use of YouTube

Campaign: Who cooks better?
Publisher/Agency: 24sata  
Brand: Tommy

Best Use of Instagram

Campaign: The Macallan Experience 
Publisher/Agency: Morning Studio 
Brand: The Macallan

Campaign: Think
Publisher/Agency: 24sata
Brand: Zagrebačka pivovara

Best Use of Native Advertising in Email

Campaign: Rubrique myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL