With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.
The Native Advertising Awards include 35 categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.
All winners were announced on November 12th, 2019 at the Native Advertising DAYS conference in Berlin.
GOLD:
24sata
SILVER:
The Business Journals Content Studio
BRONZE:
Børsen Creative
GOLD:
Create
SILVER:
Bonnier News Brand Studio
BRONZE:
The Huddle Room
GOLD:
Nativo
SILVER:
Outbrain
BRONZE:
My6sense
WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio
FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative
WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War
FINALISTS:
Intel
Vattenfall
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS
BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS
BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89
SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team
BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral
GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE
GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe
SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify
BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light
GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko
GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe
SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS
BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove
GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health
BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac
SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia
BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson
GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix
BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board
GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover
SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX
BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors
BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell
GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden
SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum
BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film
GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio
GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think
SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative
BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio
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