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Berlin, Germany - 4th November 2025: cosnova, the global cosmetics company behind the popular brands essence and CATRICE, has appointed Jellyfish as its new media partner. Following a competitive pitch, Jellyfish was chosen for its proven expertise in digital marketing, as well as its strong data-driven culture and proprietary tools, including Pencil and Switchboard.
Moving forward, Jellyfish will manage cosnova’s paid media activity with a strong focus on social media, tailoring its strategies to meet the unique needs of each market. They will also help shape the overarching paid media strategy, applying a clear challenger-brand mindset.
The partnership spans 14 key markets, including Germany, the UK, Spain, the United Arab Emirates, and Chile.
Jellyfish is quickly becoming one of the most in-demand digital partners, blending media, creative, and data with cutting-edge tech and Generative AI. With a relentless commitment to "Move Faster. Smarter. Together", Jellyfish is revolutionising marketing by embracing an autonomous, agentic toolset and fostering radical collaboration. This spirit of transformation is
shaking up the marketing ecosystem, redefining everything from search and insights to assets, activation, commerce, and community - all with a client-centric mindset.
Susanne Eckert, Director Digital Global Media Strategy & Innovation from Casanova said:
"We need a smart, versatile partner we can rely on to accelerate further international growth and bring a wide range of projects to life. Jellyfish stood out from the crowd for its depth of experience, strategic clarity, and ability to move fast without compromising on quality. We’re
excited to partner with a team that truly understands both the pace of digital and the nuances of the beauty market”.
Bine Johanson, Managing Director Northern Europe at Jellyfish said:
“I’m genuinely thrilled to be partnering with cosnova. This is a people-first partnership: we’re an extension of their team, working as one to bring together cutting-edge media expertise, AI innovation and deep consumer insight. Built on shared culture and values, our collaboration will help cosnova engage beauty lovers in more precise and effective ways."
About Jellyfish
We’re redefining what it means to be a digital partner.. We challenge every aspect of the marketing mix, from search to creative studios, tech-enabled ideation to reporting, with one goal: We help progressive brands move faster, smarter, and together.
We reinvent marketing for brands, uniting media, creative, and data through cutting-edge technology and Generative AI. Our clients include some of the world’s most recognisable brands; Google, Netflix, Amazon, Bissell and Uber.
Powered by both AI and human creativity, our real-time creative, content and performance strategies take innovation and efficiency to the next level. Like our AI Studios and autonomous marketing system, which has already created 235,000 pieces of content, 62% faster, and 55% cheaper with 40% better ROI. With a proven track record in media, data, and commerce, we see patterns no one else can. And we’re delivering measurable growth with cutting-edge
technology and tools like Share of Model™ platform and Jellyfish Cloud.
As a proud member of The Brandtech Group, we share a mission to redefine the boundaries of digital transformation through cutting-edge technology and Generative AI.
About cosnova Beauty
Headquartered in Germany, cosnova Beauty sells the color cosmetics brands essence and Catrice in around 90 countries worldwide. The owner-managed company has surpassed $1 billion in revenue in 2024. cosnova is the sixth largest color cosmetics company in the world and the second largest in terms of unit sales. In parallel to its beauty business, the cosnova Group invest in a wide range of companies and assets to take advantage of synergies in the beauty segment and in the form of independent investments. cosnova has grown rapidly since it was founded more than 20 years ago: Around 900 employees at various locations around the world contribute to the company's success story.
