Simone Krouwer
PhD researcher at the communications department of the University of Antwerp
Biography
Simone Krouwer is a PhD researcher at the communications department of the University of Antwerp (Belgium). She is highly interested in the blurring lines between media and advertising.
Her research is mainly focused on in-feed native advertising on online news websites. Her studies are investigating the effectiveness of the advertisements, as well as the consequences for the news websites on which the ads are published.
Articles by Simone Krouwer:
Native Ads on News Websites: Why We Should Focus More on Readers’ Involvement
Banners are Just as Effective as Labels in Terms of Ad Recognition
Study suggests 4 key factors that influence reader evaluations of native ads in mobile news apps