Book Masterclass

Build a Powerful Brand Studio
in just 2 Days – and Massively Boost  Revenue from Native Ad Sales

The Native Advertising Powerhouse Masterclass is for media companies of all sizes, whether you've been offering native ads for a while – or just getting started. 

Learn from world-leading brand studios to sell the native format to advertisers

The Native Advertising Powerhouse Masterclass teaches you a solid framework for developing you own successful native ads studio.

At the two­-day workshop, media companies will gain the skills and knowledge needed to offer branded content with an impact.

The training follows proven methods practiced by top global brand studios such as T Brand Studio, BBC StoryWorks, and Bonnier News Brand Studio. 

Image of a native advertising masterclass in session. An instructor stands at a flip-board in front a crowd discussing in small teams.

Build the brand studio of your dreams

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Four in ten media companies have troubles selling native ads

Media companies are being dropped by advertisers...

In the fierce competition for consumers’ attention, media outlets are increasingly being bypassed by advertisers trying to engage audiences on other platforms.

...because they are not sure how to create and sell engaging native advertising.

Despite great efforts and best intentions, most branded content fail to engage its audience. Often, media companies lack the know-­how required to create native ads that are as inspirational and useful as their editorial content.

The consequence: media are missing out on high­-value advertising partnerships.

Without a skillful, well-­established brand studio, publications lose business to creative agencies. As such, they are missing out on the biggest business opportunity since the invention of advertising.

There’s never been a bigger opportunity
for native advertising

In a time of growing distrust and disengagement with traditional media, one thing is becoming clear:

Consumers are looking to brands for inspiring and meaningful experiences.

There’s a lot to win for media outlets who, in a joint effort with brands, can deliver credible branded content, from ‘news you can use’ to inspirational stories that set the agenda on social issues.

Build your very own native advertising powerhouse

42 % of publishers already have their own native ad studio.
The Native Advertising Powerhouse Masterclass is for you wanting to:

Clearly define the value you bring to advertisers

Train your sales team to sell native ads

Being able to report on campaign performance

Streamline the production of native ads

"The Native Advertising Masterclass helped us build successful products and organize our team.
I would highly recommend it if you think about building a brand studio of your own."
Portrait of Agnieszka Gajzler, Digital Strategy and Development Director, TVN Discovery

Agnieszka Gajzler
Digital Strategy and Development Director, TVN Discovery

Logo of TVN Discovery

Build your native advertising powerhouse

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Fits-­all method,
personalized approach

The Native Advertising Masterclass is designed for publications and media companies of all shapes and sizes, regardless of level of experience with native ads.

You'll find the workshop particularly valuable if:

  • Your organization is looking for new products to market
  • Management sees value in native advertising
  • You've assigned a person to lead your branded content efforts

Eight out of ten of publishers find their native ads solutions to be ‘effective’ or ‘very effective’

Accelerate your native advertising efforts

Image of an instructor holding a keynote session about branded content.

At the Native Advertising Masterclass, you’ll learn how to:

Get stakeholders on board

We’ll cover the fundamentals of stakeholder management to secure buy­-in from the right people.

Develop a business model

Together we’ll define a go-­to-market approach that fits your organization.

Design and sell your product portfolio

This includes defining, positioning, and pricing your native advertising products to increase advertising revenue.

Set your team and pick the right tools

We’ll walk you through how to establish a lean brand studio and how to choose the right tech stack.

Meet your instructor

Portrait of Jesper Laursen
Jesper Laursen
CEO & Founder
Native Advertising Institute

Jesper is a renowned content marketing and native advertising advisor and international keynote speaker.

What's included?

Training tailored to your needs

Before training begins, we get to know your business through a questionnaire that will help us personalize masterclasses.

Two-day deep dive at your place

The masterclass itself is a two-­day onsite session that covers the organization, tooling, and positioning required to build a brand studio.

Templates and worksheets

We'll provide you with the resources you need to keep working with native advertising after training sessions are completed.

Follow-up call

We don’t let go before you’re up and running. The package includes a follow­-up video conference to make sure you’re on track to reach your goals.

What does it cost?

The entire package costs around €15,000 – depending on travel costs and length of masterclass.

You will win back your investment in no­ time: 70 % of publishers price native ads higher than traditional advertising.

The Native Advertising Masterclass will fast­forward your growth by several months.

Bonus offer! Book a masterclass session now to get 2 FREE TICKETS for Native Advertising DAYS 2023

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How does it work?


Book us for an

introductory meeting

Fill in your details to request a preliminary call. During this first meeting, we'll figure out if your organization is a good fit for the masterclass.

After submitting the form, a representative from the Native Advertising Institute will get back to you within a few working days to schedule the call.