Goals and objectives
Albert was founded with a clear mission: to democratize knowledge through technology. The company offers a suite of educational apps designed to help children improve their skills through thousands of fun, curriculum-aligned exercises. Albert’s purpose is to make learning more enjoyable, accessible, and easy—ensuring that no child struggles with schoolwork.
The partnership with creative studio N365 has been ongoing for several years, with a primary focus on acquiring new customers at the lowest possible cost per acquisition (CPA). This performance-driven approach has enabled Albert to scale its business and enter new markets efficiently.
By 2024, the collaboration had expanded to four core markets, with additional countries added throughout the year. For Albert, it was critical that these new markets delivered positive results quickly to ensure sustainable profitability. N365’s role was to apply a data-driven methodology to develop and optimize native advertising content that could perform across various markets and languages.
Surprising Insights
One surprising insight was the strong performance of soft, inspirational messaging. Traditionally, fear-based or highly serious messaging is expected to drive conversions. However, in this campaign, the opposite was true. Playful and emotionally engaging content consistently outperformed more formal messaging across all markets.
Another unexpected finding was the speed at which new markets delivered positive results. While the team anticipated strong performance due to the data-driven strategy, the immediacy and scale of the impact exceeded expectations. This underscores the power of combining creativity with data to drive measurable success.