Goals and objectives
Semiconductors—commonly referred to as chips—are the backbone of many of today’s most essential technologies, from smartphones and electric vehicles to satellites and smart home devices. IDA Ireland aimed to spotlight the country’s impressive digital growth story and its emergence as a global hub for semiconductor design and manufacturing.
The campaign set out to:
- Showcase Ireland’s thriving semiconductor cluster, developed over 50 years since Intel’s arrival.
- Increase awareness of Ireland as a reliable business partner with advanced semiconductor capabilities.
- Drive traffic to IDA Ireland’s website for further exploration.
- Demonstrate IDA Ireland’s support for the sector, including world-class R&D, a skilled talent pool, and investment in emerging technologies.
- Highlight Ireland’s stable political environment and ease of doing business.
- Show the breadth of international partnerships among Irish semiconductor companies.
Surprising Insights
While the campaign was primarily aimed at international investors and business decision-makers, it also resonated strongly within Ireland’s semiconductor ecosystem. Since its launch, the documentary has been widely shared by companies and government divisions on their own media channels.
This unexpected endorsement from within the sector confirmed the campaign’s success in telling a story that had long been underrepresented. Discussions are now underway to produce a follow-up documentary featuring additional companies and perspectives, further amplifying Ireland’s position in the global semiconductor landscape.