Goals and objectives
The campaign had three primary objectives:
- Raise awareness about endometriosis, a chronic inflammatory condition affecting at least 1 in 10 women. The average time to diagnosis is approximately seven years, causing prolonged suffering. The campaign aimed to inform women about symptoms and encourage earlier medical consultation.
- Increase understanding of fertility and the multidisciplinary needs surrounding it.
- Develop a cross-media campaign with high frequency to ensure sustained visibility and engagement.
Surprising Insights
The campaign revealed that endometriosis and fertility remain more stigmatized in the French-speaking regions of Belgium. This resulted in fewer known experts available for interviews and a smaller audience for the French-language podcast episodes.