Goals and objectives
To raise awareness around women’s health—specifically menopause—Roularta Brand Studio facilitated a collaboration between Libelle, Belgium’s leading women’s magazine, and Theramex Belgium, a pharmaceutical company specializing in women’s health. The campaign, centered on the theme “Let’s improve women’s health together,” sought to inform, empower, and connect women while destigmatizing menopause.
The partnership had four primary objectives:
- Increase awareness of menopause and its symptoms through a representative national survey of Belgian women.
- Translate survey insights into engaging, multi-platform content enriched with expert knowledge, personal stories, and lifestyle tips.
- Put menopause on the social agenda and normalize public discourse around it.
- Build a supportive community through Belgium’s first large-scale menopause-focused event.
Surprising Insights
One of the most powerful outcomes of the campaign was the spontaneous sense of community among attendees. Many women who had never met before began sharing stories, exchanging contact information, and forming new friendships. This sense of solidarity and mutual support underscored the campaign’s success in breaking taboos and building a meaningful dialogue around menopause.