Goals and objectives
The campaign, titled “Ask the Doctor,” was developed to raise public awareness about health and wellness by translating complex medical information into accessible, actionable content. In response to the growing spread of misinformation, the initiative aimed to provide scientifically accurate, expert-led insights that empowered individuals to make informed healthcare decisions.
In collaboration with Croatia Polyclinic, the campaign positioned the clinic as a reliable health advisor, focusing on preventative care, diagnostics, and specialized treatments. It emphasized the importance of early detection, regular check-ups, and healthy lifestyle choices, while strengthening the connection between healthcare professionals and the public.
Through a mix of clear articles, expert interviews, and multimedia content, the campaign increased engagement by making medical knowledge both approachable and trustworthy. It also highlighted the clinic’s services, reinforcing its reputation as a top-tier healthcare provider. By building credibility through education, the campaign successfully bridged the gap between awareness and action, guiding individuals toward consultations, diagnostics, and personalized care plans.
Surprising Insights
(No surprising insights were provided in the original case study.)