Goals and objectives
Boston Consulting Group (BCG) partners with private and public sector organizations to tackle their biggest challenges and unlock their greatest opportunities in moments of transformation. BCG came to Atlantic Re:think for help showcasing their expertise in this area through the lens of a topic on which they are a unique authority: the Presidential transition. BCG had never discussed this topic in a public forum, and they wanted to do it in a way that resonated not only with C-suite leaders and policymakers, but with a general audience. To that end, our mission was to cut through the jargon and the mechanics of federal bureaucracy to put storytelling first.