Goals and objectives
Located in the mythical plains of Finnish Ostrobothnia in Alahärmä, PowerPark is Finland’s largest leisure and amusement center, spanning over 160 hectares. It features more than 40 rides—including eight roller coasters—and offers the widest selection of children’s rides in the country.
Beyond the amusement park, PowerPark also includes karting tracks, a 5D movie theatre, a whimsical troll village, diverse accommodation options, shopping, restaurants, and a variety of events.
The goal of the campaign was to increase awareness and reshape perceptions of PowerPark among families with children, couples, and groups of friends. The campaign centered around an enriched native article titled “Welcome to Funland,” designed to evoke a sense of adventure and exploration. Drawing inspiration from old-school board games and Indiana Jones-style travel montages, the article aimed to captivate readers and spark interest—both among first-time visitors and returning guests.
Surprising Insights
The campaign revealed that blending storytelling with interactive design can significantly elevate user engagement and brand perception. By creating a digital experience that mirrored the excitement of visiting PowerPark, the campaign successfully bridged the gap between online content and real-world action. The use of a narrative mascot, gamified layout, and premium visuals created a memorable and differentiated experience that resonated strongly with the target audience.