Goals and objectives
Turva, a Finnish insurance company, has long embraced the slogan “Smile, you are Safe”—a play on its name, as "Turva" means "safety" in Finnish. Every October, the brand celebrates National Smile Day as a key moment in its annual marketing calendar. In 2023, Turva aimed to refresh its approach with a campaign that would stand out and bring the brand’s slogan to life in a new, engaging way.
The objective was to strengthen brand perception and increase awareness, particularly among members of trade unions aged 40 and above. Turva sought to achieve this through content marketing that would resonate with its audience—content that was not only informative but also entertaining and emotionally engaging.
