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What Made Europa-Park's Native Advertising Campaign with Jörn Schlönvoigt a Resounding Success Among Target Audiences

Goals and objectives

Europa-Park is the largest theme park in Germany and the second most popular resort in Europe, following Disneyland Paris. The park opened in 1975 and is home to 13 roller coasters and a broad variety of attractions and events, accommodating just over 5.5 million annual visitors.

On June 3rd 2017, visitors to Europa-Park were exposed to a major new attraction: “Voletarium“. The attraction is the biggest flying theatre in Europe and the most expensive single ride investment at the park to date. Visitors experience a four and a half minute flight above 15 of the most fascinating and impressive places in Europe.

  1. Drive Maximum Awareness
    • Generate maximum awareness for the „Voletarium“ within just two weeks prior to its opening event at the park. (May 25th – June 8th 2017)
  2. Entertainment & Engagement
    • Create original, highly engaging content that tells an authentic story based on the „Voletarium“ flying experience and communicate key facts about the park as well as its most popular attractions.
  3. Brand Positioning
    • Position Europa-Park as an innovator in the field of technical inventions, cutting-edge attractions and virtual reality rollercoaster experiences.

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