Goals and objectives
Erotic advent calendars have consistently been one of Kondomeriet’s top-selling seasonal products. However, many potential customers abandoned their purchases at the final step, leaving their shopping carts full but unpaid. With A Christmas Fuck Story, Kondomeriet aimed to convert these hesitant buyers while also reaching new audiences who had never considered purchasing such a product.
As a regular content partner on VG.no, Kondomeriet typically focuses on sales-driven articles. However, both the brand and Schibsted Partnerstudio recognized the value of occasionally disrupting the content flow with a more creative and emotionally engaging approach. This campaign was designed to strengthen brand affinity, attract attention, and ultimately drive sales by presenting a familiar product in a fresh and unexpected way.
Surprising Insights
One of the most surprising outcomes was the volume of user-generated content submitted through the campaign’s interactive form. This indicated a high level of emotional engagement and trust in the brand, opening new opportunities for community-driven storytelling in future campaigns.