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Love it or List it

Goals and objectives

Nordea is one of Finland’s biggest banks and service providers in the financial field.
As the main goal for this project Nordea wanted to be seen as a easily approachable and attentive partner for housing and renovation loans. Also important was to be clearly set apart from competitors and create an interesting way to portray Nordea’s financial products and loan services regarding housing and renovation.

Over-all building positive brand image was at the heart of the campaign. In a low-interest field such as banking, this is important, and especially so for Nordea, as some of the news features of the last couple years had not always shown them in the most preferrable light. Moving the public perception further from any old news features and building the Nordea brand in a positive light in consumers minds was at the forefront.

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