Goals and objectives
Marbodal, a Swedish kitchen brand renowned for its focus on quality and function since 1924, marked its centennial in 2024 with a campaign designed to boost brand awareness and influence consumer preference—particularly by spotlighting its anniversary kitchen collections.
To achieve this, Aller Media Creative Studio developed an exclusive print supplement dedicated entirely to Marbodal. This insert was distributed with ELLE Decoration, ensuring the campaign appeared in a visually aligned and contextually relevant environment. The native advertising approach enabled Marbodal to connect with a design-conscious audience that values aesthetics and craftsmanship, while reinforcing the brand’s premium positioning in the market.
Surprising Insights
The campaign revealed that native print content, when executed with editorial precision and aesthetic coherence, can deliver exceptional results in terms of engagement and brand perception. The high level of inspiration reported by readers—especially those aged 40 and above—was a particularly surprising and valuable insight, highlighting the continued power of print media to influence consumer behavior in a digital age.