Goals and objectives
GAIA, Belgium’s leading animal rights organization since 1992, aimed to raise awareness around political parties’ stances on animal welfare ahead of the regional and national elections in June 2024. In a crowded media landscape, the organization sought to ensure that voters clearly understood where each political party stood on animal rights, empowering them to make informed decisions at the ballot box.
Surprising Insights
Despite initial concerns that right-wing parties would dominate the election, the campaign coincided with a shift toward more centrist and progressive voting patterns. While it is impossible to directly attribute this change to the campaign, the visibility and emotional impact of the Pet Politicians likely contributed to raising awareness and influencing voter sentiment on animal rights issues.