Goals and objectives
The Swedish National Food Agency recommends consuming fish two to three times per week, yet only 26% of Swedish women adhere to this guideline. The ‘Fish Perfection’ campaign, developed by Aller Media Creative Studio for Seafood from Norway, set out to change that. The campaign aimed to reshape perceptions of fish as a difficult or boring ingredient and to promote Norwegian seafood as a healthy, sustainable, and versatile option for everyday meals.
By leveraging educational content, inspiring storytelling, and creative recipes, the campaign sought to make Norwegian seafood a natural part of Swedish cooking routines. Additionally, it aimed to position the Seafood from Norway brand as the go-to choice for quality-conscious consumers in Sweden.
