Goals and objectives
Polestar, a premium automotive brand known for its innovative electric vehicles, sought to expand its reach in Germany with the launch of its new model, the Polestar 4. Traditionally focused on specialist media and automotive platforms, Polestar aimed to connect with a broader, premium audience through a digital-only campaign. To achieve this, the brand partnered with Business Insider Germany to elevate brand awareness and engage tech-savvy consumers through compelling storytelling.