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How Zvijezda's "Gastro Star" Contest Engaged Millennials and Sparked Buzz Around the Brand

Gastro star

Goals and objectives

At the end of the year, people love to reflect on what was going on and make various check and top lists. Zvijezda, the food company that is at the top of the Croatian food market for over 100 years, wanted to connect with a younger population and spice up their holidays. Which is why they blended with Gastro, the most relevant food portal in the country that gathers young foodies and food enthusiasts in one place and started the search for creme de la creme foodies to be crowned as Gastro stars.

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